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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Are you making the proper investment, and is it paying off? I assure you of the need to really listen to customer feedback, both proactively in market studies, as well as after-the-sale reviews.

Customer 100
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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. Investment risk management. Companies need the same service on partner and acquisition candidates, even vendors. Education – guided studying for targeted learning.

Startup 99
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6 Ways To Improve Your Odds Of New Business Success

Startup Professionals Musings

Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups. Mergers and acquisitions also require new skills.

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Interview with Ryan Disraeli And Stacy Stubblefield, Telesign

socalTECH

Stacy Stubblefield: We do two factor authentication, which basically means we send text messages with the codes you get when you log into a web site or even when you're just registering for a website. Ryan Disraeli: I was studying business with an emphasis on entrepreneurship. We were really focused on customer acquisition.

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10 Areas Where You Can Win With Predictive Analytics

Startup Professionals Musings

Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. Investment risk management. Companies need the same service on partner and acquisition candidates, even vendors. Education – guided studying for targeted learning.

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VC Confessions: We Passed On Twilio’s Seed Round

InfoChachkie

In the startup world, the former happens when a VC makes a bad investment, and the latter occurs when they miss a great opportunity. In contrast, low-volume, high-conviction investors like Rincon only invests in a handful new companies each year, making it much more costly (in dollars and effort expended) to invest in a loser.

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Savvy Entrepreneurs Use Data Mining To Look Forward

Startup Professionals Musings

Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. Investment risk management. Companies need the same service on partner and acquisition candidates, even vendors. Education – guided studying for targeted learning.