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InfoChachkie
OCTOBER 20, 2009
Note: This is Part I in a three-part series on The Perfect Business Model. I am not a Muslim scholar, but a layman’s interpretation of this tradition of intentional errors is that it arises from the belief that attempting to emulate God’s perfection is sinful. . Click here for Part II , and Part III. Ideal Business Model Attributes.
InfoChachkie
JANUARY 4, 2016
It was a decade ago that I led the sale of Expertcity (creator of GoToMeeting) to Citrix. Many of the tactics we deployed simply do not work in today’s market. According to Nielson, Expertcity was a top-five online advertiser for an 18-month period, based on our total marketing spend. I couldn’t spend money fast enough.
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InfoChachkie
DECEMBER 2, 2009
“I know half the money I spend on advertising is wasted, but I can never find out which half.” As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. John Wanamaker.
InfoChachkie
OCTOBER 24, 2011
There has recently been a common theme among the entrepreneurs I have interviewed and the conferences I have attended: despite the relatively weak state of the world economy, now is a great time to create a high-tech startup. Marketing is free or cheap because of social media. We always say it and I believe it.”.
InfoChachkie
OCTOBER 13, 2009
Other entry-level experiences for budding entrepreneurs included selling items marketed in comic book ads. What do Warren Buffet, Martin Luther King, John Wayne, Walt Disney, Harry Truman and Wayne Gretzky all have in common? All of these extremely successful individuals were paperboys*. free weekly Infochachkie articles!
InfoChachkie
NOVEMBER 9, 2010
In the early 1970s, the Seven-Up Company devised an ingenious plan to market its flagship soda. The disappearance of these legacy costs has spawned a legion of Capital Efficient Startups (CESs), described more fully in Pour And Stir. If you haven’t already subscribed yet, subscribe now for. Collapsing Startup Costs.
InfoChachkie
NOVEMBER 9, 2010
In the early 1970s, the Seven-Up Company devised an ingenious plan to market its flagship soda. The disappearance of these legacy costs has spawned a legion of Capital Efficient Startups (CESs), described more fully in Pour And Stir. If you haven’t already subscribed yet, subscribe now for. Collapsing Startup Costs.
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