SoCal CTO

MARCH 11, 2010

Part of those questions are around Startup Metrics. This aligns with understanding the the core business model: Get Users (= Acquisition, Referral) Drive Usage (= Activation, Retention) Make Money (= Monetize) (and Lifetime Value is a good one) Of course, that’s a big part of what the investor wants as well.

Metrics

SoCal Tech Calendar

MARCH 3, 2009

Monday, March 9, 2009 -- Caltech Executive Education: Successful Acquisition Integration. Learn how to successfully integrate the strategies and operations of merged organizations, implement the latest techniques, tools and metrics to improve performance, revitalize acquisitions that are not meeting expectations.

Acquisition

SoCal Tech Calendar

NOVEMBER 13, 2008

Wednesday, November 19, 2008 -- Caltech Executive Education: Successful Acquisition Integration. Learn how to successfully integrate the strategies and operations of merged organizations, implement the latest techniques, tools and metrics to improve performance, revitalize acquisitions that are not meeting expectations.

Acquisition

SoCal Tech Calendar

DECEMBER 2, 2009

Tuesday, December 8, 2009 -- Caltech Executive Education: Successful Acquisition Integration. Learn how to successfully integrate the strategies and operations of merged organizations, implement the latest techniques, tools and metrics to improve performance, revitalize acquisitions that are not meeting expectations.

Acquisition

SoCal CTO

FEBRUARY 13, 2013

Once you build it, they will now ask you about the key metrics that they need proven in order to see if you really are a good investment. The real reason to build an MVP is to do early tests of key Startup Metrics for the business. " Once you have the metrics defined, it focuses your effort. To prove/disprove a hypothesis.

Technical Review

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments.

Metrics

SoCal CTO

MARCH 11, 2013

If you do build the MVP and show it to them, they will ask you about your metrics. They really want metrics, not a product. The real question you should be asking is "When I've built this product and show you the following metrics, would you invest?"

Metrics

Both Sides of the Table

SEPTEMBER 15, 2022

What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market).

Venture Capital

Berkonomics

AUGUST 7, 2014

Create metrics for customer acquisition, retention, conversion, reach, or anything that helps you to better understand the effects of your changes to the program. And the first thing in marketing is to adapt your product or service to the needs of the marketplace. Measure the results of your changed program in as many ways as possible.

Marketing

Both Sides of the Table

JUNE 12, 2010

Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. New funding will be applied toward user acquisition and to expand into new product categories (gourmet food, wine and new services).

Venture Capital

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments.

Metrics

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results. Are you making the proper investment, and is it paying off?

Customer

socalTECH

DECEMBER 15, 2011

Los Angeles-based Live Nation Entertainment said today that it has acquired a provider of media metrics and analytics, BigChampagne Media Measurement. BigChampagne provides media metrics about entertainment and online audiences. Financial details of the buy were not disclosed.

Beverly Hills

Both Sides of the Table

JULY 17, 2018

." Revenue doesn't pay your bills, GM does  —  @msuster 2/ Founders obsess with revenue as a vanity metric. Payback periods on customer acquisition way more important to you in the near-term. Some even grow "bad" revenue just to show growth. Ultimately it matters a great deal.

Software Review

InfoChachkie

SEPTEMBER 29, 2014

But we do it anyway, because we believe that the short-term metrics probably aren''t indicative of the long term.”. Every time Amazon made a change to its website, whether it be modifications to its customer acquisition funnel, upsell techniques, customer service, etc., Let Your Competitors Chase The Quick Buck.

Tips

Berkonomics

FEBRUARY 25, 2021

Create metrics for customer acquisition, retention, conversion, reach, or anything that helps you to better understand the effects of your changes to the program. And the first thing in marketing is to adapt your product or service to the needs of the marketplace. Adapt (again)!

Marketing

Startup Professionals Musings

JUNE 22, 2016

That should make you wonder - how do you measure traction in a metric? While thinking about the parameters of traction, and how to measure it, I was impressed with a new book, “ Scaling Lean: Mastering the Key Metrics for Startup Growth ” by Ash Maurya, a serial entrepreneur, and creator of the one-page business modelling tool Lean Canvas.

Metrics

Both Sides of the Table

OCTOBER 6, 2010

That might work for $50-100k but less likely for $3m unless you’re a seasoned entrepreneur, known to the VC, have some metrics that work in your favor or have built something the VC believes to be truly unique. So NEVER talk about early exits, quick flips, tuck-in acquisitions, previous interest shown by acquirers, etc.,

Startup

socalTECH

FEBRUARY 10, 2015

Curby develops software for valet parking operators, including reporting, metrics, and other enterprise features. CurbStand said the acquisition will help it expand into new customer categories, including lodging chains, healthcare institutions and municipalities. Financial details of the buy were not disclosed. READ MORE>>.

Metrics

SoCal CTO

FEBRUARY 25, 2007

skip to main | skip to sidebar SoCal CTO Sunday, February 25, 2007 Challenge of Predicting Winners I just read a bit on the payout to YouTube from the Google Acquisition ( Internet News , CNN ). Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

CTO Coach

SoCal CTO

MARCH 9, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

Venture Capital

SoCal CTO

MARCH 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

Venture Capital

socalTECH

JULY 14, 2017

Financial details of the acquisition were not announced. According to EDF RE, the Switch Station 1 and Switch Station 2 Solar Projects, currently under construction, will supply power to NV Energy under three Power Purchase Agreements.

San Diego

socalTECH

MARCH 5, 2012

TestFlight's product provides iOS developers with information on an app's audience, revenue, engagement, and other metrics. Financial terms of the buy were not disclosed. Burstly is backed by GRP Partners, Rincon Venture Partners, and SoftBank, and announced a $5.5M funding round in November. READ MORE>>.

GRP Partners

socalTECH

JANUARY 24, 2011

Online dating is all about acquisition, and maximizing the ROI for people coming in, and figuring out how that corresponds to their lifetime value. In that market, there are literally no ROI metrics. The best metrics are estimated impressions. This was especially true in music and entertainment.

Startup

SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

Blogging

SoCal CTO

FEBRUARY 25, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach

SoCal CTO

FEBRUARY 28, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

Google

SoCal CTO

MARCH 13, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach

SoCal CTO

MARCH 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach

socalTECH

JANUARY 14, 2011

By linking the activities to P&L--not click rates, or cost per sale, or cost per lead, or brand awareness, which are all soft metrics--we are able to give our customers ammunition to take to their board or to finance, and prove the true effectiveness of their marketing and the true effectiveness of the agencies involved. READ MORE>>.

Social Media

Startup Professionals Musings

JANUARY 17, 2022

Pick a single metric that is the focus for all growth. Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price. For many companies, the long game is choosing the right strategic partners and acquisitions. Less is more.

Startup

SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

Los Angeles

SoCal CTO

MARCH 1, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

Networking

Startup Professionals Musings

JULY 25, 2020

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Once a new product is launched, a key metric is the ratio of new product sales to overall sales. Set milestones and meet them. Ownership. Net result and reward. Reward your people.

Coach

Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media

SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

Incubator