Remove Acquisition Remove Metrics Remove Report Remove Sales
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

Customer 100
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7 Keys To Scaling Your Startup To Be The Next Unicorn

Startup Professionals Musings

That requires work and risk to comply with reporting requirements of the SEC, including the additional accounting and reporting processes. Switch your focus from product development to sales. Isolate marketing from sales for maximum customer focus. Utilize mergers and acquisitions to accelerate growth.

Startup 151
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7 Ways To Preclude The Most Common Investor Rejection

Startup Professionals Musings

Obviously this definition is generic, so my first recommendation is that you take the lead in defining traction metrics for your startup, and then selling your results convincingly to investors. As an investor, I would like to see one month of sales, and see how that compares to your projections. Customer acquisition cost.

Startup 121
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8 Steps To A Satisfying And Successful Business Exit

Startup Professionals Musings

Most startup founders don’t relish the thought of managing repeatable processes, greedy stockholders, and endless regulation reports. New startup founders keep all the operating metrics they need in their head. The best sale or acquisition is a gradual one, where the acquirer gets to know you through formal and informal relationships.

Startup 99
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8 Keys To Preparing Early For Your Next New Venture

Startup Professionals Musings

Most startup founders don’t relish the thought of managing repeatable processes, greedy stockholders, and endless regulation reports. New startup founders keep all the operating metrics they need in their head. The best sale or acquisition is a gradual one, where the acquirer gets to know you through formal and informal relationships.

Startup 173
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6 Ways To Improve Your Odds Of New Business Success

Startup Professionals Musings

No matter how passionately you believe that everyone needs one, and positive feedback from friends and early adopters (false positives), before you invest in scaling the business, make sure you set and meet good metrics in cost of customer acquisition, recurring sales, and margin. Needed help can be your biggest burden.

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How Much Traction is Enough for Investors?

Startup Professionals Musings

Obviously this definition is generic, so my first recommendation is that you take the lead in defining traction metrics for your startup, and then selling your results convincingly to investors. As an investor, I would like to see one month of sales, and see how that compares to your projections. Customer acquisition cost.

Startup 106