InfoChachkie

SEPTEMBER 29, 2014

But we do it anyway, because we believe that the short-term metrics probably aren''t indicative of the long term.”. Every time Amazon made a change to its website, whether it be modifications to its customer acquisition funnel, upsell techniques, customer service, etc., Let Your Competitors Chase The Quick Buck.

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Berkonomics

FEBRUARY 25, 2021

And the first thing in marketing is to adapt your product or service to the needs of the marketplace. Create metrics for customer acquisition, retention, conversion, reach, or anything that helps you to better understand the effects of your changes to the program. Listening does no good without action.

Marketing 156

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InfoChachkie

SEPTEMBER 15, 2011

At Expertcity (creator of GoToMyPC and GoToMeeting, acquired by Citrix), our VP of Product and Customer Experience led a number of teams during his seven-year tenure including Professional Services, Customer Service and Product Management. Flexibility and putting the company first were intrinsic aspects of our culture. .

Tips 279

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SoCal CTO

MARCH 9, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

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SoCal CTO

MARCH 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

Venture Capital 150

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SoCal CTO

FEBRUARY 25, 2007

skip to main | skip to sidebar SoCal CTO Sunday, February 25, 2007 Challenge of Predicting Winners I just read a bit on the payout to YouTube from the Google Acquisition ( Internet News , CNN ). Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

CTO Coach 150

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socalTECH

JANUARY 24, 2011

Who uses your service, and why? Online dating is all about acquisition, and maximizing the ROI for people coming in, and figuring out how that corresponds to their lifetime value. In that market, there are literally no ROI metrics. The best metrics are estimated impressions. Music is the biggest focus we have, initially.

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Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 135

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SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

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SoCal CTO

FEBRUARY 25, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

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SoCal CTO

FEBRUARY 28, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

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SoCal CTO

MARCH 13, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

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SoCal CTO

MARCH 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

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SoCal CTO

FEBRUARY 23, 2007

Unfortunately, a lot of networking events attract more service providers and people out of work than interesting people. And, yes, I realize that Im a service provider, but I also am a CTO for several companies. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

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SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

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SoCal CTO

MARCH 1, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

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SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

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SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

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SoCal CTO

FEBRUARY 27, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

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SoCal CTO

MARCH 12, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

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SoCal CTO

FEBRUARY 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

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SoCal CTO

MARCH 5, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

Southern California 150

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SoCal CTO

MARCH 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

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Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 102

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Startup Professionals Musings

SEPTEMBER 11, 2021

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. Customer acquisition cost. What does traction really mean to investors, and how much is enough? First of all, a definition.

Startup 121

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Both Sides of the Table

NOVEMBER 14, 2017

How profitable is my product or service? How long does it take me to pay back my original customer acquisition costs? What sized team can I afford in order to sell, market & provide service to these customers? We have been able to build deep customer insights on product, pricing, service, geography, competition, etc.

Startup 286

Startup Technical Review Customer Custom 286

SoCal CTO

NOVEMBER 5, 2009

Any thoughts on my recent post Startup Metrics ? The Startup Metrics post is a good example of what I call “holocognics.” Startup Metrics discusses what a Startup needs to consider before “going live.” Right now we have a lot of Intellectual Property and Cyberlaw work that crosses over between the two facets of our firm.

Startup 150

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Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 96

Social Media Media Marketing Metrics 96

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. A location based service which incorporates social and gaming elements. Rumored to have turned down acquisition offers from Yahoo and Facebook. It’s awesome. The deals we quickly went through are: 1. Foursquare. -A

Zag 248

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Startup Professionals Musings

JANUARY 6, 2021

It’s important to define your growth strategy, document it, communicate it to your team, and align metrics and employee rewards to target goals. In most companies, maintaining momentum requires the right strategic partners and acquisitions, in lieu of short-term price adjustments and special sales.

Technical Review 160

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Startup Professionals Musings

DECEMBER 22, 2021

Happy customers quickly become your biggest advocates, today reaching far beyond friends and family, and they make traditional marketing efforts pale in comparison for growth, loyalty, and new customer acquisition costs. Too many businesses I know still see customer service as a burden, rather than an opportunity to gain loyalty and advocacy.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

APRIL 28, 2021

No matter how passionately you believe that everyone needs one, and positive feedback from friends and early adopters (false positives), before you invest in scaling the business, make sure you set and meet good metrics in cost of customer acquisition, recurring sales, and margin. Mergers and acquisitions also require new skills.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. They compete on features, price and execution. Everybody is now payment ready.

Venture Capital 347

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InfoChachkie

JANUARY 16, 2018

It’s usually a spreadsheet or PowerPoint (deck) of the upcoming changes to a product or service. We have customers from so many different industries like software, financial services, healthcare, and media. Semick: We’re a very metrics driven company, and we have been from the beginning.

Venture Capital 115

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Startup Professionals Musings

FEBRUARY 8, 2015

Many startups and mature businesses have not yet accepted the fact that customer satisfaction and loyalty in this “always connected” age are about more than product and service quality. Marketing-driven customer acquisition. Word-of-mouth driven customer acquisition. The challenge is to measure resources spent against return.

Customer 100

Customer Custom Satisfaction Social Media 100

Startup Professionals Musings

OCTOBER 17, 2018

If your phone app or service is free, then the number of users or downloads better be impressive and growing exponentially. Unfortunately, your personal assessment that you have traction probably won’t be convincing to potential investors and partners, so it’s important that you create and track your progress against some metrics.

Tips 79

Tips Metrics Technical Review Customer 79