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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Customer acquisition cost.

Metrics 150
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

Customer 100
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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. Innovate In the early years of a startup there is a lot of kinetic energy of enthusiastic innovators looking to launch a product that changes how an industry works.

Startup 286
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Joey Flores On Earbits' Life, Death, and Resurrection

socalTECH

What is it to start up a company, and run it to the brink of shutdown�only to have it acquired and restarted immediately? That's the fascinating story behind Los Angeles-based Earbits (www.earbits.com), which offers up a mobile music streaming service focused on discovering both new and talent. Joey, thanks for the time today.

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Be Honest About Whether Your Product Really Makes a Difference

Both Sides of the Table

Startups in a world of massive markets can be confusing. The law of large numbers, platforms that can make your company blow up unexpectedly and the trendy nature of tech markets can be deceiving. Will we win the battle for share-of-mind every time they pick up their phone or log into their computers?” Not vanity metrics.

Product 150
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When Planning A Startup, A Top Priority Is Location

Startup Professionals Musings

Even in this age of globalization and virtualization, the geographic area where you choose to live and work can still make or break your startup business. Of course, there are always exceptions, but how much added risk do you need for your startup? Today, Silicon Valley is the consumer and enterprise software capital of the world.

Startup 97
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For Many New Ventures, Location Is The Key To Success

Startup Professionals Musings

Even in this age of globalization and virtualization, the geographic area where you choose to live and work can still make or break your startup business. Of course, there are always exceptions, but how much added risk do you need for your startup? Today, Silicon Valley is the consumer and enterprise software capital of the world.