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Report: Goodreads' Acquisition By Amazon Derailed Apple Deal

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Goodreads , the online book review and social networking site which started in Santa Monica, represents the heart of a battle between giants Amazon.com and Apple , according to a report Thursday: who will become the keeper of your digital goods? Goodreads was acquired for around $150 to $200M. READ MORE>>.

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Adconion Media Buys Smartclip

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Adconion Media Group , the European advertising network firm which as significant operations in Los Angeles, said today that it has acquired smartclip , a European digital video advertising firm. Adconion said that the acquisition will "significantly strengthen" its position in online video. READ MORE>>.

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Rubicon Project Raises $18M, Buys Fox Audience Network

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Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. Intead, the firm is using FAN's acquisition to add around 100 employees from FAN as part of its engineering and product team. READ MORE>>.

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Demand Media Expands Into Online Learning, Buys Creativebug

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Santa Monica-based Demand Media said this morning it has expanded into the online learning market, and has acquired Creativebug , an online site which provides educational videos around art and carft instruction. Financial details of the acquisition were not disclosed. The firm was based in San Francisco.

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Goodreads Acquired By Amazon.com

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Book review and community Goodreads , which was founded in Santa Monica by Otis Chander, has been acquired by Amazon.com , Amazon said Thursday afternoon. Goodreads' site revolves around sharing book recommendations and networking between book readers. Financial terms of the buy were not disclosed.

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Adconion Media Group Buys Joost

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Santa Monica-based Adconion Media Group , an online advertising network, announced today that it has acquired certain assets of Joost , the online video site founded by Skype founders Janus Friis and Niklas Zennstrom. Tags: adconion media group advertising joost merger acquisition skype.

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MTV Buys Social Project

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Santa Monica-based Social Project--which was once known as Tagworld--has been acquired by MTV Networks, MTV said Monday. Financial terms of the acquisition were not disclosed. Social Project is behind the development of Flux, software which allows web publishers to create their own social networking web sites.