Startup Professionals Musings

DECEMBER 31, 2018

Redefine your product to reach a new category. This strategy, often called breakaway positioning, has the intent of expanding your product opportunity into a previously unreachable category. It also has the advantage over competitors of retaining existing customers, while at the same time attracting new customers from another category.

Examples 99

Examples IP Acquisition Social Media 99

Startup Professionals Musings

MAY 9, 2016

When the plan is all in your head, and elements are undefined, it’s important to monitor every step of the progress, in order to make quick corrections. Investors and alliances are looking for partners who have a strategic focus, and can find the right consultants to solve their tactical issues. It’s a big change.

Social Network 59

Social Network Startup Demand Entrepreneur 59

InfoChachkie

DECEMBER 2, 2009

Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. Unattributed – There is no such thing as organic customers. Thus, include these unattributed customers in your overall calculation of customer acquisition costs.

Customer 164

Customer Custom Advertising SEM 164