socalTECH
AUGUST 8, 2016
Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types. Mike Mothner: With the acquisition of Standing Dog, which technically closed today, that added about 75 people to bring us to 260 employees. What has helped you grow to the size where you are now?
socalTECH
FEBRUARY 24, 2010
We sat down with Scott Morrow President of Curatemedia, to hear more about the firm's strategy and the thinking behind the acquisition and new investment in the firm. For additional verticals, we'll expand that through additional acquisition or through organic sites launched internally. What's the strategy behind acquisitions?
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Both Sides of the Table
APRIL 15, 2010
It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. Plus, a TweetUp already means a meet up in a city organized through Twitter. In fact, it is Overture 2.0.
InfoChachkie
DECEMBER 2, 2009
Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. Unattributed – There is no such thing as organic customers. Thus, include these unattributed customers in your overall calculation of customer acquisition costs.
Both Sides of the Table
MARCH 11, 2011
So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. Mostly, Google just had way better organic results (“the loss leader&# ) so it was always preferred by consumers. If it worked in the Yellow Pages, why not on the Internet? Overture was sold to Yahoo!
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