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Four ways to create marketing excellence

Berkonomics

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes. Find a way to position the company and the product to be wanted so much that it moves into the needs column for the consumer. I= increase revenues.

Marketing 156
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The three legged stool of marketing excellence

Berkonomics

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Email readers, continue here.] I= increase revenues. Find a way to position the company and the product to be wanted so much that it moves into the needs column for the consumer. D=Decrease costs.

Marketing 201
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Interview: Paige Craig, CEO BetterWorks

InfoChachkie

Play it in the background while you otherwise remain productive (or listen to it while you update your FB page, your call). We brought in 10 – 20 people in each class. We quintupled our sales per sales person and reduced our acquisition costs by 80% during that (boot camp) period.”. Click here to listen to the Audio File.

Summary 246
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A Guide to Using Authority & Social Proof in Fund Raising

Both Sides of the Table

I recently read a book I’d highly recommend to every reader of this blog called “ Yes, 50 Scientifically Proven Ways to be Persuasive &# by Robert B. John gave me the book after I spoke at his entrepreneurship class at UCSB. Anything requiring lead generation and/or customer acquisition I call Matt Coffin.

Guide 293
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Interview: Seth Epstein of SocialStay

InfoChachkie

8 ) SocialStay is effectively a B-to-B, SaaS product that requires you to simultaneously speak to several audiences (hotels, travelers, travel sites, etc.). Your team operates out of a barn on your idyllic, coastal property, yet you have created a world-class product. They are starting to see the light. Droid or iPhone?

Startup 233
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Interview with Jason Howe, CEO of Awarepoint

socalTECH

Explain what your products do? Unlike Walmart, you don't have to walk through a reader or interrogator, because we have an active tag with a five year asset life, saying here I am. Who are the typical customers for your products? We've got a nice API with ties to the enterprise class applications. Congrats on funding.

Startup 113
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Are You an Entrepreneur?

InfoChachkie

Excel at classes that interested you and perform poorly in those which did not. No matter how fast and efficient you and your team are, products take time to develop, markets take time to mature and customers take time to understand and appreciate your value proposition. Partake in high-energy, extreme sports.