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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

DECEMBER 2, 2009

Decreasing Your Customer Acquisition Costs. There are two ways to decrease your cost per customer; (i) optimize the amount of money you pour into the top of the funnel and, (ii) increase the rate by which you convert potential customers into actual customers and thus increase the effectiveness of your marketing dollars.

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socalTECH

FEBRUARY 1, 2011

He found it was difficult to build an audience up, and really looking into the whole search engine optimization necessary for this kind of long tail content. Our largest investment was a partnership with Norman Lear's Act III Communications, we did a series of acquisition in the movie theater space. at that time.

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