article thumbnail

7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Start by reviewing current statistics, like the recent Social Media Marketing Benchmark Report 2022 , to learn which social media sites are most popular, which features drive the most impact today, and how other social media marketers have maximized their efforts and seen the greatest ROI. You spend the months influencing the influencers.

article thumbnail

Tsavo Buys BetterPPC

socalTECH

Santa Monica-based Tsavo Media, the startup headed by former Userplane CEO Michael Jones, said today that it has acquired Better Inc, the SEO and pay-per-click marketing software firm headed by Ben Padnos. s technology uses technology to help set up, manage, optimize, and report on pay-per-click campaigns for small and medium businesses.

Tsavo 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Steps To Effective Marketing With Converged Media

Startup Professionals Musings

According to a recent social media industry report , 92 percent said that social media is important to their businesses, and more than half report it helped them improve sales. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign.

Media 59
article thumbnail

Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. I like his outline of five steps to the proper utilization of integrated media as follows: Analyze your existing media.

article thumbnail

Don’t Limit Your Startup Marketing To Social Media

Startup Professionals Musings

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. I like his outline of five steps to the proper utilization of integrated media as follows: Analyze your existing media.

article thumbnail

5 Steps to Successful Marketing With Multiple Media

Startup Professionals Musings

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. He outlines five steps to the proper utilization of integrated media as follows: Analyze your existing media.

Media 92
article thumbnail

Do VC Platforms Make Sense?

Both Sides of the Table

Early-stage and first-time entrepreneurs often value advice in the full marketing mix including blogging, content marketing, positioning, branding and customer acquisition that a senior marketer has done for years. As a starting point you have to realize that investment firms (which a VC is) have management needs. Partner Leverage.