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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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The Good, The Bad, And The Ugly Of Software Patents

Startup Professionals Musings

I always advise software startups to file patents to protect their “secret sauce” from competitors, and to increase their valuation. The good news is that a patent can scare off or at least delay competitors, and as a “rule of thumb” patents can add up to $1M to your startup valuation for investors or M&A exits (merger and acquisition).

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Conforming To Your Customers’ Realities: Your Stakeholders’ Perceptions Are Your Reality

InfoChachkie

He also spearheaded a number of fundamental software breakthroughs, including creating the basic hardware / software architecture which resulted in the creation of the third-party personal computer (PC) software industry. Designed CD-ROM filing system and created Universal Software Bus.

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Are Business Plans Still Necessary?

Both Sides of the Table

and the subsequent acquisition sprees of companies like Google, Yahoo!, That died with waterfall software development. The COGS (costs of goods sold) tells me about how big your customer acquisition costs will be. Ditto for enterprise software companies. Each quarter you should review your model. portfolios.

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Interview with Jody Sherman, CEO of EcoMom

socalTECH

We do deep research on every single product we advocate for, using the criteria and condition that they create a healthy child and a healthy world. Between 1991 and 1995, I was in enterprise software and computer distribution. I was speaking with a friend of mine, at a much later stage fund, to help make introductions.

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How YP Is Growing A Giant Tech Team In Glendale

socalTECH

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Yelp has great consumer research, but it''s been a challenge for them to reach advertisers.

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How YP.com Is Growing A Giant Tech Team In Glendale

socalTECH

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Yelp has great consumer research, but it''s been a challenge for them to reach advertisers.