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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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The Good, The Bad, And The Ugly Of Software Patents

Startup Professionals Musings

I always advise software startups to file patents to protect their “secret sauce” from competitors, and to increase their valuation. The good news is that a patent can scare off or at least delay competitors, and as a “rule of thumb” patents can add up to $1M to your startup valuation for investors or M&A exits (merger and acquisition).

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9 Success Principles To Propel Your Next New Venture

Startup Professionals Musings

Customer feedback, including blog comments, usability reviews, and early user testimonials, build relationships and provide credible marketing to the broader customer community. Facilitate rapid growth through contracted resources. Prioritize mergers and acquisitions early. Collaborate with customers to tune your solution.

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6 Ways To Improve Your Odds Of New Business Success

Startup Professionals Musings

No matter how passionately you believe that everyone needs one, and positive feedback from friends and early adopters (false positives), before you invest in scaling the business, make sure you set and meet good metrics in cost of customer acquisition, recurring sales, and margin. Gather your resources before scaling the business.

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For Many New Ventures, Location Is The Key To Success

Startup Professionals Musings

Also, investors from the super-hubs (Silicon Valley, New York, or Boston), probably won’t assume anyone outside their domain has the savvy and resources to make it happen. Today, Silicon Valley is the consumer and enterprise software capital of the world. Wessel measures a 39% acquisition advantage to being in-state.

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

He came to work in our offices at Upfront Ventures as an EIR and immediately began building software to improve how storage was picked up, photographed, scanned and routed to a warehouse. How long does it take me to pay back my original customer acquisition costs? Sam’s enthusiasm was infectious and his plans were bold.

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.

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