Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). Take for example, an eCommerce company.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

OCTOBER 3, 2012

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. But the low cost also means that your competition will also be there in force. Search engines.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

NOVEMBER 12, 2013

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. But the low cost also means that your competition will also be there in force.

Social Media 93

Social Media Content Startup Web 93