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Activision, Tencent Take Call of Duty To China

socalTECH

Santa Monica-based Activision Blizzard said Tuesday that it has reached a deal with Chinese gaming giant Tencent Holdings Limited , to bring Call of Duty Online to the Chinese game market. Activision said that Tencent will gain a two year, exclusive license to operate Call of Duty Online in mainland China. READ MORE>>.

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5 New Rules For Getting Customers To Advocate For You

Startup Professionals Musings

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. Welcome to the “Participation Age” of marketing. Nurturing marketers reserve a minimum of 10 percent of their marketing budgets for testing and learning.

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Esports Overwatch League heads to hipster Brooklyn for its finals

TechCrunch LA

For Overwatch League , the esports conference created by fiat from Activision Blizzard , the move is the first step in its plans for housing esports teams in cities around the country. Heading from sunny Burbank, Calif. that might rival LA for esports popularity.

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5 New Rules For Marketing In This Participation Age

Startup Professionals Musings

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. Welcome to the “Participation Age” of marketing. Nurturing marketers reserve a minimum of 10 percent of their marketing budgets for testing and learning.

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How to Move Your Marketing From Hunter To Gardening

Startup Professionals Musings

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. Welcome to the “Participation Age” of marketing. Nurturing marketers reserve a minimum of 10 percent of their marketing budgets for testing and learning.

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Ask Your Customers to Participate in Your Marketing

Startup Professionals Musings

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. Welcome to the “Participation Age” of marketing. Nurturing marketers reserve a minimum of 10 percent of their marketing budgets for testing and learning.

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Interview with Howard Marks, Gamzee

socalTECH

Earlier this month, Los Angeles-based Gamzee (www.gamzee.com), a new game company founded by Howard Marks, the co-founder of Activision and Acclaim Games, announced a seed round of funding. There is a tremendous opportunity to be early in this market, to be first in the mobile social games market. What is Gamzee all about?