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White-label it: Make it ‘YOU’ inside.

Berkonomics

David is an active angel investor in Texas and is a former management consultant, where he obviously plied his trade well. – Dave. Sometimes this is called a white label strategy, because your customers offer your product as their own product, writing in their brand name on the blank label in your underlying offering.

Outsource 120
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Guerilla Marketing, Brad Feld Style

InfoChachkie

Instead of focusing on marketing as an activity… integrate it into (your) products.”. If you look at many of the companies we invest in, sure they have traditional marketing activities, but most of their growth and momentum comes from delighting their users. Write Your Own Playbook. Brad Feld, Managing Director, Foundry Group.

Marketing 233
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How Dare They Block My Facebook at Work?

Startup Professionals Musings

On the other side, here are the major arguments I hear from Gen-Y (Millennials), on why they can’t live without Facebook and Twitter, and are ready to go to war, overtly and through subterfuge, with any employer who would dare impinge on their access to their favorite site: Email is dead, takes too long, and it also is a major source of viruses.

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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

So if you are selling me a solution to a core problem I have then that means I have been actively seeking you out and I’m relieved to find out you exist. On the card I usually write the date, where I met the person, how I met them and what value I can bring to the table. If these companies have email lists even better!

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Frank Addantes FounderBlog: GoogleClick - Who owns your cash register?

Frank Addante

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Outsourcing ▼ April (1) GoogleClick - Who owns your cash register? After writing this, I think I smell something. A BIG THANK YOU.

Google 40
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Top 57 Online Startups Meets Technology Meets Product Posts for November 2010

SoCal CTO

aka: An Open Letter to the Next Big Social Network) - 500 Hats , November 1, 2010 I've held off writing this post for a long time, because I couldn't quite get my head around all the issues. We had several emails back and forth where he provided basic details on the concept. But I didn’t write it for you; I wrote it for myself.

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Top 40 Startup Posts for August 2010

SoCal CTO

thought it would be helpful to put some of my thoughts into a blog post and hopefully spur some conversation in the comments and over email. We had to write a CRM to keep track of them all. If you are an entrepreneur or active in the angel/seed sector, you should read it. More tiers = more complication = more confusion.

Startup 191