Berkonomics
JUNE 25, 2015
Sometimes this is called a white label strategy, because your customers offer your product as their own product, writing in their brand name on the blank label in your underlying offering. But, more often, this is just the virtualization of what we used to call outsourcing. Really, that’s a business? Have an open mind.
InfoChachkie
JUNE 4, 2012
Note: There are clearly routine tasks which can be effectively outsourced at a startup, including those which: (i) do not require a significant time investment on the part of the entrepreneur to educate the outsourcer or, (ii) no institutional knowledge is gained by the outsourcer which could be critical to the venture’s success.
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InfoChachkie
JULY 23, 2012
Brad proudly described how the company successfully used thought leadership marketing to seed a marketplace in which companies can outsource their SEO campaigns to a legion of independent, third-party “optimizers.” We write blogs, we do music videos, we show up, we engage with people…we love our product. Write Your Own Playbook.
Startup Professionals Musings
JULY 18, 2010
On the other side, here are the major arguments I hear from Gen-Y (Millennials), on why they can’t live without Facebook and Twitter, and are ready to go to war, overtly and through subterfuge, with any employer who would dare impinge on their access to their favorite site: Email is dead, takes too long, and it also is a major source of viruses.
InfoChachkie
DECEMBER 2, 2009
Some might be from banner ads and others may arise from an email campaign. . Direct Response Email and Newsletters – Although rightfully vilified due to the irresponsible actions of Spammers, targeted, opt-in email lists can be lucrative sources of customers. Such actions include sales, trials, leads, downloads, etc.
Tech Zulu Event
NOVEMBER 18, 2011
On the card I usually write the date, where I met the person, how I met them and what value I can bring to the table. As a last resort I outsourced and actually hired someone in India to remotely log into my computer during the night and correct all the errors from the scanned cards, which my in house team had processed earlier in the day.
Both Sides of the Table
SEPTEMBER 8, 2009
He writes with a great perspective and is well worth reading. I don’t believe you can hire great business people who outsource the development to a hot incubator who builds you code to match your ambitions. Many MBAs took marketing courses but have never been on the front line of A/B testing, email campaigns or PR initiatives.
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