article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post. Thus, we click!

article thumbnail

8 Fundraising Deal Breakers Inexperienced Entrepreneurs Routinely Create

InfoChachkie

Because of the rapid pace with which Venture Capitalists review investment opportunities, they must employ pattern matching techniques which include identifying common fundraising deal breakers. Fortunately, most deal breakers can be avoided, with a bit of pro-active thought and deft execution. Breaking The Deal Breakers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Become a VC

InfoChachkie

There are many paths into the VC world, but they can generally be lumped into two categories: (i) serial entrepreneurship, and (ii) tech-oriented investment banking. In contrast, an Angel Investor is someone who invests their own capital. All you need do to become an Angel is identify a promising venture and write a check.

article thumbnail

Guerilla Marketing, Brad Feld Style

InfoChachkie

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. companies should… focus on building amazing products.

Marketing 233
article thumbnail

The Series A Crunch Is For Entrepreneurs Who Can’t Create Their Own Luck

InfoChachkie

This is due to a fundamental disconnect between the increased activity of high-volume seed investors (that fill out lots of Seed rounds) and the relatively small number of Series A investors, who only make 1 or 2 investments, per partner, per year.". There is a similar Darwinian aspect to venture capital investing.

article thumbnail

Coull Entrepreneurs Get More Customers

InfoChachkie

Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. We develop products that contextually engage the user at the moment at which they are most actively engaged with a given concept. Coull Offers Advertisers Video Skimlinks. This article originally appeared on Forbes HERE. Share and Enjoy.

Customer 226
article thumbnail

Brad Feld Drops Knowledge. Here’s What He Said …

Both Sides of the Table

My initial desire to blog came from something that’s always been my approach to investing – I’m a nerd and I love to play with the technology and part of my approach has really been to understand things both at a user level and at a reasonably deep tentacle level. RSS was something that had appeared.” “….I we are not going to invest.