Startup Professionals Musings

AUGUST 11, 2013

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids'' soccer game. Seed viral activity. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Develop viral content.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

JANUARY 17, 2013

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. Use social media and Search Engine Marketing (SEM) to start. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

JULY 13, 2012

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. Seed viral activity. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Develop viral content.

Marketing 95

Marketing Startup SEM Blogging 95

Tech Zulu Event

APRIL 24, 2013

During an interview, he discusses that Hulu had its free version with 25 M uniques, which they needed to actively covert into premium subscribers. He and his team didn’t stop there… they dug into SEM and affiliates among other practices in their toolkits.

Hulu 111

Hulu Startup Social Media Organization 111

Startup Professionals Musings

MARCH 21, 2011

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. Seed viral activity. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Develop viral content.

Marketing 90

Marketing Startup SEM Blogging 90

Both Sides of the Table

APRIL 26, 2016

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. So I spend an inordinate amount of time with entrepreneurs focused on payback.

Metrics 150

Metrics Startup SaaS Course 150

Startup Professionals Musings

DECEMBER 7, 2010

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. Use social media and Search Engine Marketing (SEM) to start. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

Marketing 94

Marketing Startup Social Media SEM 94

Startup Professionals Musings

MARCH 26, 2010

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. Seed viral activity. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Develop viral content.

Marketing 56

Marketing SEM Blogging Design 56