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Hydra Signs Meteor Games

socalTECH

Beverly Hills-based CPA advertising network operator Hydra announced today that it has signed an exclusive deal with Hollywood-based Meteor Games , to help the social gaming firm sign up new players, and to also extend out its ad inventory. Tags: hydra advertising network internet. READ MORE>>.

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Hydra, CitizenHawk Link To Battle Cybersquatters

socalTECH

Beverly Hills-based Hydra , an operator of a cost-per-action (CPA) advertising network, said today that it has linked with Aliso Viejo-based CitizenHawk , a provider of trademark protection and domain name services. Financial details of the partnership were not disclosed. READ MORE>>.

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Hydra Launches Ad Tracking Software

socalTECH

Beverly Hills-based Hydra has launched a new, proprietary ad campaign tracking software product it is calling HNv2, the firm said Thursday. According to Hydra, the online ad tracking software is designed to help its publishing partners prevent fraud and the promotion of campaigns in unauthorized channels. READ MORE>>.

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Hydra Looks Up, With Funding In Hand, Legal Troubles Behind

socalTECH

Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. How does the firm hope to attract more large brand advertisers? READ MORE>>.

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Reflections on 2016: Kevin Winston, Digital LA

socalTECH

This morning, we have Kevin Winston of Digital LA (www.digitalla.net), the organization which is LA's largest digital networking group and which is behind the Silicon Beach Fest, the first and largest tech, startup and entertainment conference in LA. You'll be able to see all the many 2016 reflections here as they are posted.

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Interview with Zac Brandenberg, Meteor Games

socalTECH

A few weeks ago, Beverly Hills-based Meteor Games , the latest startup from the founders of NeoPets, announced that it had hired Zac Brandenberg as its CEO. They created Neopets, brought it to the US, helped it grow, and eventually sold it to Viacom in 2005. You just joined recently, but from a different industry.

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110K Tweets Per Minute, The Walking Dead, Nintendo TVii & More | AdAge Social TV Conference Recap

Tech Zulu Event

The West Coast biannual AdAge Social TV conference took place in Beverly Hills earlier this week. Hashtags help to narrow focus of course, and yes, there are apps for that. Advertising on Facebook before the launch of show, in the middle and during hiatus keeps engagement high, discovery and fandom higher.