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Hydra Signs Meteor Games

socalTECH

Beverly Hills-based CPA advertising network operator Hydra announced today that it has signed an exclusive deal with Hollywood-based Meteor Games , to help the social gaming firm sign up new players, and to also extend out its ad inventory. Tags: hydra advertising network internet. READ MORE>>.

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Hydra, CitizenHawk Link To Battle Cybersquatters

socalTECH

Beverly Hills-based Hydra , an operator of a cost-per-action (CPA) advertising network, said today that it has linked with Aliso Viejo-based CitizenHawk , a provider of trademark protection and domain name services. According to the firms, the deal calls for CitizenHawk to offer "domain recovery services" to Hydra advertisers.

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Hydra Launches Ad Tracking Software

socalTECH

Beverly Hills-based Hydra has launched a new, proprietary ad campaign tracking software product it is calling HNv2, the firm said Thursday. According to Hydra, the online ad tracking software is designed to help its publishing partners prevent fraud and the promotion of campaigns in unauthorized channels. READ MORE>>.

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Hydra Looks Up, With Funding In Hand, Legal Troubles Behind

socalTECH

Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. How does the firm hope to attract more large brand advertisers? READ MORE>>.

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Reflections on 2016: Kevin Winston, Digital LA

socalTECH

This year's fest has expanded to included panels on how to grow your startup internationally, maintain your company culture, manage developers in multiple countries, and reach mainstream audiences using TV advertising combined with digital. I was waiting to try a VR demo, when director Bryan Singer came in to try it too.

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What I Learned In 2015: Jeb Spencer, TVC Capital

socalTECH

We have added several well respected and experienced institutional investors who have helped us improve our thinking across many areas. In addition, we added some great new talent to the firm this year including Andrew Albert, Ryan Sefidfard and Zach Veenstra and this team has helped to greatly expand our deal sourcing program.

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Interview with Zac Brandenberg, Meteor Games

socalTECH

A few weeks ago, Beverly Hills-based Meteor Games , the latest startup from the founders of NeoPets, announced that it had hired Zac Brandenberg as its CEO. They created Neopets, brought it to the US, helped it grow, and eventually sold it to Viacom in 2005. You just joined recently, but from a different industry.