Remove Advertising Remove Blogging Remove Hulu Remove Marketing
article thumbnail

Hulu: $420M In Revenues, 1.5 Million Paying Subscribers

socalTECH

Los Angeles-based Hulu CEO Jason Kilar said Thursday afternoon that the company brought in approximately $420M in revenues in 2011, up 60 percent from 2010, and now has more than 1.5 million paying subscribers to Hulu Plus. Kilar disclosed the numbers in a blog post summarizing the firm's 2011. READ MORE>>.

Hulu 171
article thumbnail

The Case for In-Stream Advertising

Both Sides of the Table

The topic of whether in-stream advertising has heated up. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I feel it’s a necessary evil.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Internet Brands Brisco: Deal Will Allow More Focus On Long Term Growth

socalTECH

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets.

article thumbnail

Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286
article thumbnail

5 Reasons Growth Hacking is THE Most Important Function of a Startup

Tech Zulu Event

For about 50 years, (…cough M) Ad Men, or marketing and sales individuals, have been the kings of organizational hierarchy … and then came the Internet of things and engineers took over the throne. A good example of growth hacking was Andrei Marinescu’s role as head of customer acquisition for Hulu.

Hulu 111
article thumbnail

Why Entrepreneurs & VCs Should Focus on Basecamp, Not the Summit

Both Sides of the Table

.&# It was my investment philosophy that observing teams’ performance over time was far more insightful than reacting to how good of a product demo they do, how good they present Powerpoint slides or how great tech blogs say they are. Market Opportunity. But what about markets? I would like to say it again.

article thumbnail

Why Hulu is the OPEC of Online Video

Both Sides of the Table

The formation of Hulu was defensive – designed to stop another YouTube or Napster from emerging and causing disruption to the TV industry. Once this new service became popular then the media companies could control the rules of distribution & advertising. So it is quite lofty to compare hulu with OPEC. Here is my case: 1.

Hulu 292