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Citysearch Invests In OrangeSoda, Launches Online Local Advertising Service

socalTECH

West Hollywood-based Citysearch , the online local business guide owned by IAC, announced today that it has launched a new online advertising service for local businesses called CityGrid Complete. OrangeSoda is a provider of online search marketing services and search engine optimization. READ MORE>>.

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8 Strategies To Drive Your Startup To Profitability

Startup Professionals Musings

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Capitalize on competitor weaknesses that you can fill with minimal new investment.

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Covario Hires Bizdev VP

socalTECH

San Diego-based Covario , a developer of marketing analytics and search engine optimization software, said Thursday that the firm has hired on a new VP of Business Development. Johnson has also served at AOL Time Warner, Homebuilder.com, and Trader Advertising Media. FTVentures, and Voyager Capital. READ MORE>>.

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8 Keys To Scaling The Business After Initial Traction

Startup Professionals Musings

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Capitalize on competitor weaknesses that you can fill with minimal new investment.

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Interview with Robert Flynn, Aggregage

socalTECH

He found it was difficult to build an audience up, and really looking into the whole search engine optimization necessary for this kind of long tail content. That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. Robert Flynn: Yes.

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8 Initiatives To Increase Your Business Growth Curve

Startup Professionals Musings

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Capitalize on competitor weaknesses that you can fill with minimal new investment.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill.

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