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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Often, despite your passion and expectation, customers don’t immediately see the value and need that you see, and you have no idea why the initiative is stuck , and what could be the real customer issue or fix. Customers won’t buy what they can’t find or don’t understand. Customers need supporting approvals to fully benefit.

Product 141
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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. Our new customer acquisition has grown and our costs have plummeted. Love the minis!

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Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

01% conversion rate again to the people who clicked over to the website from the YouTube video, that’s 185 new customers, 185 people who would have never thought to google search for a tampon service, who will now be signing up to spend the 15 bucks a month to get tampons delivered to their door. If we apply that.01% Comedic timing.

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Top 29 Startup Posts May 2010

SoCal CTO

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Putting customers first. Legendary customer support. Draw Your Ideas - A VC : Venture Capital and Technology , May 16, 2010 I saw Jack Dorsey give this talk at The 99% Conference last month.

Startup 248
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3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

If you sell a product direct to a customer – in person or on the phone – you need to understand what their pain points are and position your product benefits against those pain points. Many, many tech companies I meet start with a set of “awesome features” and present them to me (and I suspect also to customers). Why Buy Mine?

Sales 319
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Biz2Beach To Stream Live Here On TechZulu

Tech Zulu Event

TechZulu is pleased to announce that we will be streaming live from the Biz2Beach conference presented by CallFire this Friday August 19 at 2pm PST. For those who may be unfamiliar with the Biz2Beach conference, its a networking conference of thought leaders, innovators, and trendsetters for a day of exchanging ideas.

SEO 85
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Making Money on YouTube | Audience First, Cash Second

Tech Zulu Event

To immerse themselves in the culture where their potential customers are actively involved = YouTube. It’s a conference about the community, not as much a business conference. The conference is primarily targeted to people with a passion for the YouTube platform. You can read more about the Orabrush case study here.