Interview with John Mudge, iBN Sports
socalTECH
AUGUST 3, 2012
We've also got the partnership with Google/YouTube, the partnership with Yahoo Rivals, and we also partner with USA Today and Gannett on their digital properties. It's a combination of sponsorship, advertising, and for some of our partners, fee for that content. It primes the pump, and then we together drive traffic to that content.
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