socalTECH
JANUARY 29, 2014
Los Angeles-based mobile advertising startup PaeDae announced this morning that it has tied into Intel''s appMobi effort, which will allow Intel developers to integrate with its advertising platform. appMobi develops cross platform application development software for HTML5 and Javascript, and was acquired by Intel last year.
socalTECH
APRIL 5, 2016
Pasadena-based programmatic advertising marketplace operator OpenX has rolled out compatibility with Google AMP, Google's effort at a highly optimized set of rules for mobile web pages, across its entire set of products, the companys aid Monday. READ MORE>>.
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Xconomy
SEPTEMBER 26, 2016
Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. The company’s workforce has grown to about 270, including 80 in San Diego. It’s been about data.
Tech Zulu Event
OCTOBER 20, 2011
After months of submissions and the amazing help from our judges , the Spotlight is shinning down on awesome companies that were born right out of Southern California. And now without further ado I present the Spotlight: LA Tech Fall Companies: Spotlight Companies. It’s a gallery of great entrepreneurship. View Larger Map.
socalTECH
SEPTEMBER 24, 2015
Chris Tragos: Typically, with an advertising RFP, a campaign will come pre-loaded with a standard ad spot and creative. We tried to use third parties, but rich media companies are great ad serving agencies, but not so good at serving publishers. Why don't those companies serve publishers that well?
Tech Zulu Event
FEBRUARY 18, 2013
The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. The old media companies were resistant to change. Advertising is approaching $50 billion dollars online, whereas licensing is maybe $1 billion on a good day,” said Tanz.
Both Sides of the Table
DECEMBER 19, 2011
Throughout the 90′s the PC became much more popular in corporate environments, so companies began to replace dumb terminals with PCs. But for software developers like my company the web was a blessing. Every startup (every company, really) was beholden to the traffic god that was Google search. the rest of the time.
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