socalTECH

JULY 11, 2013

Two, Los Angeles online advertising firms have linked up in a technology deal today. The two companies said that OpenX will provide United Online Media Group with its full monetization platform, including its real-time-bidding, ad network, direct sale, and other tools. Financial details of the link were not announced.

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MARCH 13, 2018

Los Angeles-based advertising exchange and technology developer OpenX said on Tuesday that its net revenues rose to $172M in 2017, as it saw 20 percent growth in its revenues for the fourth quarter. The privately held company said the results represented its tenth straight year of growth. OpenX is led by CEO Tim Cadogan.

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OpenX .Net Advertising Los Angeles 124

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MARCH 16, 2017

Online advertising exchange operator and ad technology developer OpenX has rolled out a new, page analysis tool for Google Chrome, called Ad Footprint by OpenX Labs , the company said on Wednesday. OpenX is based in Los Angeles. The software is available for free. READ MORE>>.

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OpenX Tool Advertising Google 124

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MAY 3, 2018

Los Angeles-based OpenX , which develops advertising technology, in addition to running its own ad exchange, said this morning that it has named three new executives. The company said it has named Sophia Chung as Vice President of product, Roy Firestone as Senior Director of Product, and Treven Ho as Senior Product Manager.

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OpenX Hulu Yahoo Advertising 113

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APRIL 19, 2017

Los Angeles-based programmatic advertising marketplace operator OpenX reported a win with personal finance news publisher Kiplinger on Tuesday, saying Kiplinger will use the company's header bidding, private marketplace and real-time guaranteed deals. OpenX said that Kiplinger sees over 4.5

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OpenX News Advertising Los Angeles 113

socalTECH

FEBRUARY 13, 2017

Los Angeles-based programmatic advertising marketplace operator OpenX has signed on Publishers Clearing House (PCH) as a customer, the company reported this morning. According to OpenX, Publishers Clearing House has implemented its OpenX Bidder and private marketplace products. READ MORE>>.

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OpenX Software Review Advertising Los Angeles 113

socalTECH

MAY 20, 2014

Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory.

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OpenX Mobile Advertising Software Development 174

socalTECH

JUNE 21, 2016

Los Angeles-based advertising technology and ad network operator OpenX is expanding in the Los Angeles area, saying this morning that it has opened up a new, Culver City office. The office is the company's seventh office worldwide, and the third in California. READ MORE>>.

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FEBRUARY 16, 2016

Los Angeles-based programmatic advertising technology and marketplace operator OpenX has added media company Intermarkets as a customer, the company said last week. OpenX said that InterMarkets is using its OpenX Ad Server technology platform to manage its digital advertising inventory.

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OpenX Advertising Los Angeles Platform 100

socalTECH

JANUARY 29, 2020

Tim Cadogan , the current CEO of Pasadena-based OpenX , is set to take over at San Diego-based GoFundMe , according to GoFundMe. The reason for the shift was not given, however, GoFundMe said that Solomon will stay as Chairman of the company. Cadogan is taking over for Rob Solomon, who had been CEO of GoFundMe for the last five years.

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OpenX San Diego Pasadena Company 160

socalTECH

MAY 28, 2014

Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. OpenX said that Whitcraft will head up OpenX''s partner services team, which includes support, sales engineering, and customer operations.

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APRIL 21, 2017

Los Angeles-based OpenX , the programmatic advertising marketplace operator, said on Thursday that it has named Janice Rohn as its new Vice President of User Experience (UX). Rohn, who wil be based in Pasadena, will lead the company's User Experience (UX) team, according to the company.

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OpenX Pasadena Advertising Los Angeles 113

socalTECH

OCTOBER 23, 2014

Los Angeles-based advertising technology developer OpenX said this morning that it has hired a trio of new executives. The company said it has named Scott Braley as Vice President of Demand, Julie Van Ullen as Senior Director of Publisher Business Development, and Deborah Roth as Chief Communications Officer. READ MORE>>.

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OpenX Advertising Demand Los Angeles 164

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OCTOBER 23, 2013

Los Angeles-based online and mobile advertising technology developer OpenX Technologies has launched a new system it says helps publishers forecast their traffic and manage their advertising inventory. OpenX is venture backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

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OpenX Advertising Web Los Angeles 147

socalTECH

FEBRUARY 3, 2014

Los Angeles-based mobile advertising firm Airpush , and Pasadena-based ad exchange and ad technology provider OpenX said Monday that the two companies are in a partnership to launch a new, private mobile ad exchange. airpush openx mobile exchange advertising android' READ MORE>>.

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OpenX Mobile Advertising Pasadena 168

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FEBRUARY 23, 2016

Los Angeles-based programmatic advertising marketplace and technology provider OpenX has rolled out a new product aimed at the mobile app market, according to the company. OpenX said it has launched OpenX Bidder for Apps, an extension of its software for the desktop and mobile web, which works on mobile app inventory.

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socalTECH

DECEMBER 16, 2015

Los Angeles-base programmatic advertising marketplace operator OpenX has named a new Chief Technology Officer, according to the company. OpenX said it has named Michael Radovancevich as its new CTO, as well as shifting former Chief Legal Officer Douglas McPherson to become Chief Administrative Officer and General Counsel.

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OpenX Chief Technology Officer Advertising Los Angeles 100

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APRIL 5, 2016

Pasadena-based programmatic advertising marketplace operator OpenX has rolled out compatibility with Google AMP, Google's effort at a highly optimized set of rules for mobile web pages, across its entire set of products, the companys aid Monday.

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FEBRUARY 9, 2015

Los Angeles-based online advertising technology developer OpenX announced that it exceeded $100M in net revenues in 2014, making the company the latest area company to pass the milestone. The company--which is led by Tim Cadogan--said the growth came from growth of both its OpenX Ad Exchange and OpenX SSP businesses.

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OpenX Advertising .Net Los Angeles 100

socalTECH

JANUARY 31, 2013

Los Angeles-based OpenX Software , the provider of Internet advertising technology, said Wednesday that it has connected with AdTruth to provide mobile targeting capabilities to its OpenX Market. OpenX Market is the company's real-time-bidding platform for online and mobile advertising. READ MORE>>.

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JUNE 4, 2012

Los Angeles-based online advertising technology developer OpenX reported this morning that it has named Jason C. White, who has been advising OpenX since 2010, was previously a VP at Adknowledge, and also served at FOX Audience Network's MyAds. The company is venture backed by Accel Partners, Index Ventures and SAP Ventures.

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OpenX Advertising Web Los Angeles 150

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DECEMBER 23, 2015

Los Angeles-based OpenX said Tuesday that it has signed a Canadian telecommunications and media company, Quebecor , has a customer. OpenX said Quebecor Media is using its Ad Server technology platform, to manage and monetize its digital advertising inventory. Financial details of the win were not disclosed.

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FEBRUARY 26, 2013

Los Angeles-based OpenX Software has a new investor, the firm said today, Japanese company cyber communications, inc. According to OpenX, cyber communications, which is a wholly owned subsidiary of Dentsu Inc., joined in providing additional financing in the company's Series E round. Global Investment, Inc.,

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OpenX Advertising Los Angeles Acquisition 159

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FEBRUARY 24, 2015

Los Angeles-based online advertising technology developer and marketplace operator OpenX is reporting a win this morning with Major League Gaming (MLG), saying that MLG has selected the company as its exclusive provider of ad serving and monetization of its digital media advertising. READ MORE>>.

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OpenX Advertising Los Angeles Platform 100

socalTECH

JANUARY 21, 2015

Los Angeles-based mobile and online advertising technology developer OpenX said this morning that it has named a new head of its operations in EMEA. According to the company, it has appointed Andrew Buckman as Managing Director, EMEA, based out of the company''s London office. He also served at Yahoo. READ MORE>>.

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OpenX Yahoo Advertising Mobile 100

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NOVEMBER 24, 2015

Los Angeles-based programmatic advertising technology provider OpenX said Monday that it has tied into an ad quality effort being run by PubNation. According to the two companies, OpenX is the first certified technology partner for PubNation's Ad Quality Platform, which helps identify and remove bad advertisements using crowdsourcing.

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OpenX Advertising Los Angeles Platform 100

L.A. Business Journal

MARCH 13, 2018

OpenX, a Pasadena-based programmatic advertising technology company, announced $172 million in 2017 revenue in a March 13 report. The company has grown for 10 consecutive years and has been profitable for four straight, according to a company statement.

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OpenX Report Pasadena Advertising 100

socalTECH

DECEMBER 20, 2016

Los Angeles-based programmatic advertising marketplace operator OpenX announced late Monday that it has opened up a new office in Japan, where it says it has moved into larger office space, and added account management, sales engineering, technical implementation, technical support and yield management resources. READ MORE>>.

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OpenX Technical Support Advertising Resource 100

socalTECH

DECEMBER 6, 2016

Los Angeles-based programmatic advertising marketplace operator OpenX announced this morning that it has made two major executive hires, to support growth at the company. OpenX said it has named Eric W. Muhlheim as its new Chief Financial Officer, and named Laura Revenko as its Chief People Officer. READ MORE>>.

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OpenX Education Advertising Los Angeles 100

socalTECH

SEPTEMBER 18, 2015

Los Angeles-based online advertising technology provider OpenX says this morning that it has been selected by Townhall Media , to help supply "header bidding" for Townnhall's mobile and web properties. OpenX said that Townhall, which provides conservative news, has more than 17 million monthly unique visitors. READ MORE>>.

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OpenX Media News Advertising 100

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MARCH 23, 2015

Los Angeles-based online advertising technology developer OpenX said today that it has launched a "next generation" traffic quality monitoring platform, which it is using to help eliminate fraud in programmatic advertising. openx advertising fraud detection quality exchange programmatic' READ MORE>>.

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OpenX Platform Software Review Technical Review 100

socalTECH

JANUARY 19, 2016

Los Angeles-based online advertising technology provider OpenX said late Monday evening that the company has reached $140M in revenues, which it says is a record. The privately held company--which has not previously reported its revenue number publicly--said it doubled its revenue and tripled its profits in the last two years.

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OpenX .Net Advertising Equity 100

socalTECH

NOVEMBER 16, 2015

Los Angeles-based OpenX has launched support for flexible ad units, increasing the capabilities of its platform, the company said late last week. OpenX said the new support lets advertisers multiple size ad units into a singular auction, which it says will help buyers access inventory in its exchange.

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OpenX Product Advertising Los Angeles 100

socalTECH

AUGUST 26, 2013

Pasadena-based online advertising technology provider OpenX has bolstered its board of directors, saying today that it has named Howard Hochhauser to its board. OpenX said that Hochhauser led Ancestry.com''s successful $100M IPO and two $100M follow-on-offerings. READ MORE>>.

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OpenX Pasadena Advertising Acquisition 140

socalTECH

AUGUST 7, 2013

Pasadena-based OpenX is experiencing some big growth pains this week, and is facing a nasty security issue with the open source version of its software. The company''s software is widely used by Internet websites and publishers to handle ad serving. openx security vulnerability advertising server' READ MORE>>.

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socalTECH

FEBRUARY 13, 2012

Los Angeles-based OpenX , the developer of online advertising serving software, reported today that it has achieved its first full quarter of profitability, and is has exceeded an annual run rate of $100M. OpenX develops online ad serving software, which is used by web publishers to display web advertising.

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OpenX Advertising Web Los Angeles 174

socalTECH

MAY 27, 2011

Pasadena-based online advertising software firm OpenX has just raised a big, $20M funding round, according to a regulatory filing from the firm late Friday. The funding has not yet been announced by the company. The new round would bring the company's total raised up to around $50M, over four rounds of funding.

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