SoCal Tech Calendar

MARCH 11, 2010

Wednesday, March 17, 2010 -- Faceoff: Social Media versus Paid Search Marketing. Social media advocates tell you that you need to be active on LinkedIn and become a Blogger. They tell you that your company must have a Facebook fan page and a Twitter following. Techbizconnection.

Paid Search 100

Paid Search Social Media Media Marketing 100

socalTECH

JULY 1, 2010

El Segundo-based imFORZA , an online Internet marketing agency, said today that it has been acquired and spun off from parent company The Design People. imFORZA provides search engine optimization, paid search advertising, social media marketing, and other related services.

El Segundo 167

El Segundo Search Engine Optimization Design Paid Search 167

socalTECH

OCTOBER 10, 2012

The firm said its product provides "attribution credit" to those assets--which it calls owned media assets--even though those third party sites do not support first party analytics tags. Convertro is trying to better track conversions and visitors, and attribute those to different online advertising and outreach. READ MORE>>.

Product 145

Product Paid Search Advertising Technical Review 145

Startup Professionals Musings

OCTOBER 3, 2012

Social media activities require professional effort and time, so beware the hidden costs. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy. Do them all.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

NOVEMBER 12, 2013

Social media activities require professional effort and time, so beware the hidden costs. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy. Do them all.

Social Media 93

Social Media Content Startup Web 93