Advertising Competition Mentor Pricing 
Startup Professionals Musings
MAY 1, 2021
There is nothing more inspiring than seeing the results of your mentoring and leadership. You have figured out how to undercut your competitor’s price, and still hold your margin. Love that sustainable competitive advantage. Word of mouth advertising and viral marketing cost big bucks these days so budget for it.
Startup Professionals Musings
SEPTEMBER 22, 2022
Dig deep to get beyond the best price or best service, to find a higher cause or unique benefit that they can remember and be happy to advocate. For example , Bill Gates shared a mentoring relationship with Warren Buffett that increased the credibility of both, although their business domains were quite different.
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Startup Professionals Musings
DECEMBER 1, 2017
I was mentoring some graduate students at a local university recently, and I sensed again that profit seems to be a dirty word these days to many aspiring entrepreneurs. The alternatives range from giving the product away for free (revenue from ads), to pricing based on costs, to charging what the market will bear (premium pricing).
Startup Professionals Musings
AUGUST 7, 2020
In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Attract, train, and reward only the best leaders.
Startup Professionals Musings
JANUARY 25, 2016
It must be written down, with measurable team objectives, validated by metrics and compared against competition. Provide coaching and mentoring as well as training. Maybe you still remember the days when competitive advantage was all about economies of scale, advertising power and service versus price.
Startup Professionals Musings
MAY 18, 2013
There is nothing more inspiring than seeing the results of your mentoring and leadership. You have figured out how to undercut your competitor’s price, and still hold your margin. Love that sustainable competitive advantage. Word of mouth advertising and viral marketing cost big bucks these days so budget for it.
Startup Professionals Musings
APRIL 29, 2012
There is nothing more inspiring than seeing the results of your mentoring and leadership. You have figured out how to undercut your competitor’s price, and still hold your margin. Love that sustainable competitive advantage. Word of mouth advertising and viral marketing cost big bucks these days so budget for it.
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