Advertising Competition Metrics Technical Review 
Startup Professionals Musings
SEPTEMBER 22, 2023
It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Leaders have found that keeping everyone on top of changes in technology, competition, and customer demands is critical to success. Involve, empower, and inspire.
Startup Professionals Musings
DECEMBER 17, 2013
What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.
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Startup Professionals Musings
AUGUST 7, 2020
Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. In my experience, even in startups, longer-term strategy often gets pushed off the agenda due to current challenges. Hone your process for due diligence and integrating these new elements.
Startup Professionals Musings
JANUARY 8, 2021
It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Leaders have found that keeping everyone on top of changes in technology, competition, and customer demands is critical to success. Involve, empower, and inspire.
Both Sides of the Table
NOVEMBER 14, 2017
Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction.
Startup Professionals Musings
JUNE 21, 2013
It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Leaders have found that keeping everyone on top of changes in technology, competition, and customer demands is critical to success. Involve, empower, and inspire.
Tech Zulu Event
JANUARY 22, 2016
Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. The way to get ahead of the competition is to look at what they’re doing right and do it better. If your competitor is spending more on social network advertising, so should you. That was $15.5 billion in 2015 alone.
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