category Advertising Content Entrepreneur Paid Search 
socalTECH
FEBRUARY 24, 2010
If I'm a woman, I might really be into fashion and beauty, and would be more apt to engage with content and community and engage in the shopping experience around that vertical, versus a horizontal brand across verticals. Scott Morrow: Sports/outdoors is quite interesting, that's the fastest growing lifestyle category in e-commerce.
InfoChachkie
DECEMBER 2, 2009
“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill.
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