There’s No Such Thing as an MCN. It’s a Figment of Your Imagination
Both Sides of the Table
JANUARY 5, 2016
The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. And of course SnapChat is relevant for younger video consumers. And Netflix, Roku and Apple TV.
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