article thumbnail

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. If you look at the structure of the travel industry above – of course we know that the hotel industry is fragmented while the airline industry is reasonable consolidated. Market Structure.

Startup 150
article thumbnail

Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

That is, of course, as long as what you are selling is the absolute best in your market.) It’s a Netflix for business cards and receipts. Search Engine Optimization (SEO). The best blogs to follow for search engine optimization are SEO Moz , SEO Book and Search Engine Land. Second, how to get leads.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Such Search Engine Optimization (SEO) is modern-day snake oil. For instance, if a user registers for a firewall, subsequent offers for anti-spam or anti-spyware solutions will generally fare better than random solicitations for Netflix, Geico or the secret to whiter teeth. John is a CPA and holds an M.B.A. from the Wharton School.

Customer 164
article thumbnail

There’s No Such Thing as an MCN. It’s a Figment of Your Imagination

Both Sides of the Table

And of course SnapChat is relevant for younger video consumers. And Netflix, Roku and Apple TV. It requires too many skills in SEO, audience measurement, platform integrations, CRM, retargeting, a/b testing of titles/thumbnails and development of one’s own platform for CMS and mobile distribution. That’s your job.

Content 150