article thumbnail

Gradient X Snags Exec From OpenX

socalTECH

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire. READ MORE>>.

OpenX 223
article thumbnail

How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. Debra Domeyer: Number one, we're definitely showing leadership in mobile innovation. That's a huge amount of mobile traffic.

Mobile 224
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209
article thumbnail

Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios. This followed an investment late last year by Time Warner in the company in a round totaling $36 million , led by Rachel Lam , head of their investment group.

Media 320
article thumbnail

Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out Of Everyone [Beta Invites]

Tech Zulu Event

Their product offerings can benefit business from different perspectives from the producer, to the advertiser, to the end user — they have covered it all flawlessly. With the rapid trajectory of tablet devices purchased in the past few years, media and mobile companies are scrambling to create new apps for them. WOW, right? Coincident.TV

Screening 109
article thumbnail

NDA Stealth Mode and Sharing Your Startup Concept

SoCal CTO

Startups that come to me and ask me to sign an NDA in order to get Free Startup CTO Consulting really are missing it. "We are doing something in mobile advertising." The Top Five Reasons Entrepreneurs Should Learn About IP Law What Can a Well Drafted Contract Do For Your Company? " Ummm.

Startup 211
article thumbnail

NDA Stealth Mode and Sharing Your Startup Concept

SoCal CTO

Startups that come to me and ask me to sign an NDA in order to get Free Startup CTO Consulting really are missing it. "We are doing something in mobile advertising." The Top Five Reasons Entrepreneurs Should Learn About IP Law What Can a Well Drafted Contract Do For Your Company? " Ummm.

Startup 198