Advertising Customer Hulu Platform 
socalTECH
FEBRUARY 5, 2021
Los angeles-based sell-side advertising platform operator Magnite announced this morning that it has agreed to acquire SpotX, a video advertising platform provider, in a deal worth $1.17 billion in cash and stock. Magnite is acquiring SpotX from RTL Group. Magnite is led by President and CEO Michael Barrett.
Both Sides of the Table
JANUARY 13, 2016
In long-form online video, companies were also broad in nature: Hulu, Netflix, Amazon and Apple TV. It turns out that once you attract an audience to your channel and your brand becomes known for producing a genre of content you have an unfair advantage in acquiring customers for other shows who naturally migrate from one show to the next.
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Both Sides of the Table
JANUARY 5, 2016
The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. YouTube AND other platforms. The platforms are expanding and fragmenting. It’s both / and.
socalTECH
JANUARY 3, 2014
We''re now in beta, and are incorporating services like iTunes, Amazon, and Hulu, and will be incorporating more (this) year. We''ve made it so people can customize us to only turn on movies and TV, and don''t have to see anything with music and books, for example. You can make the experience smaller if you want.
Both Sides of the Table
FEBRUARY 13, 2011
This potential merger is another example of media companies getting together in what seems like a monopolistic way that still might find itself as prey for market innovation of the future; like Hulu for example. Tige and I discuss an excellent blog post written by the CEO of Hulu (Jason Kilar) on the future of advertising.
Both Sides of the Table
FEBRUARY 7, 2011
Or maybe you’re trying to dramatically change the way TV is consumed, like Boxee or TV advertising works on the Internet, like Hulu. It’s developing a differentiated product in a market where you can demonstrate value to your customers – whether they’re paying or not. They are at basecamp.
Both Sides of the Table
OCTOBER 19, 2010
So without my weighing into the pro’s / con’s of this I can say that I believe it will capture a large segment of the market but leave room for “open platforms&# to play a big role. Thus you see television manufacturers rushing to create content ecosystems, app platforms, TV OS’s and Internet offerings.
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