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Hulu: Six Million Hulu Plus Users, New In-Stream Purchasing

socalTECH

Los Angeles-based streaming television provider Hulu said today that its Hulu Plus subscription service has just passed six million subscribers, which it credited to both exclusive access to broadcast and cable shows, as well as its own original content effort, Hulu Originals. READ MORE>>.

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Magnite Acquires SpotX For $1.17 Billion

socalTECH

Los angeles-based sell-side advertising platform operator Magnite announced this morning that it has agreed to acquire SpotX, a video advertising platform provider, in a deal worth $1.17 billion in cash and stock. Magnite is acquiring SpotX from RTL Group. Magnite is led by President and CEO Michael Barrett.

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How Vadio Is Putting The Video Into Music, With Bryce Clemmer

socalTECH

Bryce Clemmer: We were studying this area, and two things that jumped out at me was data that was showing digital audio platforms were exponentially increasing in terms of usage, and at the same time, digital video platforms, such as YouTube, were also exponentially increasing. What were you doing before Vadio?

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State of Content | Los Angeles

Tech Zulu Event

State of Content is an unrivaled opportunity to connect and collaborate with today’s leading influencers, executives, and entrepreneurs in the new establishment of advertising, marketing & technology. TALK NYC Heads to SOHO House, Bringing Madison Avenue to West Hollywood on June 13, 2012.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

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Decoding The Science Behind The Laughs, With Daniel Altman of Laffster

socalTECH

One of the major growth areas along Silicon Beach has been in the whole area of creating content for digital platforms. My background is that I was at IAC, focused on advertising solutions and advertising engagement. But, how do you figure out what actual content will resonate with online consumers? READ MORE>>.

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How Laudville Is Bringing Your Entertainment Life Together

socalTECH

We''re now in beta, and are incorporating services like iTunes, Amazon, and Hulu, and will be incorporating more (this) year. Phoebe Scott: Right now, we''re affiliates of other sites that we work with, such as iTunes and Hulu. When we started this, we were a web-based platform, because that''s what made the most sense when we started.