socalTECH
DECEMBER 26, 2012
For the last week of the year, we're featuring the thoughts and reflections of some of the movers and shakers of Southern California's high tech community. Definitely Software as a Service (SAAS). Following that, I think mobile advertisement technologies. I think it's going to be the next great revolution in advertising.
socalTECH
OCTOBER 21, 2019
Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. It's really a Southern California, tech advertising story.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
socalTECH
MARCH 21, 2013
Debra Domeyer: Number one, we're definitely showing leadership in mobile innovation. We're doing targeted advertising, including ads hypertargeted based on geolocation, and also doing local search on specific devices. With app marketing, instead of an advertisement, we're showing and application ad to mobile users.
socalTECH
JANUARY 3, 2014
Everyone thinks of Northern California as the place to do anything technology related, but for unique power users and entertainment enthusiasts like me, you realized that entertainment--my first love--is in Southern California. That''s why I moved here. It''s been a really good move. One is it''s much more social.
socalTECH
OCTOBER 12, 2020
We're startng with advertising, but we want to do a really good job and not have things look like NASCAR. We think we can do the job with limited advertising and sponsored advertising, with a little bit of programmatic ads. Talking specifically about Bingie, in terms of COVID, it has been a challenge inside the company, too.
socalTECH
OCTOBER 31, 2012
There's been a sudden surge in accelerator in Southern California, looking to help get startups off the ground and funded. We can point the customer directly in that GPS all the way to a retail location or advertisers. Eli Portnoy: We were definitely not looking at acquisition opportunities. But, do they really help?
socalTECH
OCTOBER 15, 2015
It's super interesting, in particular, for Southern California, where Blizzard and Riot Games have been really helping to lead that charge, both locally and internationally. Southern California companies are fundamentally part of e-sports, and both of those companies have become multi-billion dollar companies.
Expert insights. Personalized for you.
168 
Let's personalize your content