socalTECH
MAY 28, 2015
Los Angeles-based HelloTech (www.hellotech.com) wants to be the service that you refer all of your friends and family to, instead--by offering up low cost, on-demand, in-home technical support. First and foremost, it's an on-demand, in -home technical support service. How does HelloTech work?
TechEmpower
NOVEMBER 13, 2023
It means wasted advertising spend and lost goodwill. An empty textbox, demanding to be filled with a concise, compelling summary to impress potential employers is daunting. Maybe those references to TFA sound like bragging, or he thinks “passion for numbers” sounds silly.
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Startup Professionals Musings
JUNE 29, 2016
I just finished a new book, “ Play Bigger ,” by Al Ramadan, et al , that outlines the how and why of new category design to create new demand where none exists, and be the king of that market. Category design is marketing, public relations, and advertising focused on conditioning the market to desire and need the new category.
Tech Zulu Event
APRIL 25, 2011
The term Immersive technology refers to technologies that bridge the gap between the physical and digital world. Clearly with the recent explosion of (iPad/iPhone driven) demand for augmented reality and touch-based interfaces, it would seem the lighter sides portrayed in Minority Report don’t seem too far off. Just kidding.
Startup Professionals Musings
JUNE 2, 2011
Print advertising is expensive, but social media is free. As your services gain demand, your time becomes more valuable and you can charge more. A local fishing guide might make friends with folks at the bed and breakfast, each referring clients to each other. John is a veteran of over two decades in the advertising industry.
Both Sides of the Table
APRIL 25, 2011
You struggle to get advertisers to pay your CPM rates and get your page clicks up in a business where you become a near commodity to ever other website out there. You end up needing to add staff and take on more risk without knowing what your future demand will be. Even tech blogs know this.
Both Sides of the Table
JULY 10, 2011
Some will cite my investment two years ago in social-media advertising company Ad.ly The asymmetric follower model where we also follow news, celebrities and senior executives at companies is one of the reasons people often refer to this as an “interest graph&# because it is an expression of what I care about.
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