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Discover The Hidden Persuasion Techniques Concealed In Online Ads

InfoChachkie

APRIL 30, 2012

I tested the efficacy of Guy’s criteria by reviewing a cross section of online, direct response trial offers. I illustrate the use of these tactics of influence below. The sunburst design around the circle is no accident. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles!

Study 243
Study Advertising Research Customer 243
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Tactics which can increase your customers’ lifetime value are discussed in Pour and Stir – Part III. John Wanamaker.

Customer 164
Customer Custom Advertising SEM 164
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