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Wpromote Launches New Ad Trend Tracking Tool

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El Segundo-based Wpromote , which provides digital marketing services, says it has launched a new tool, to help marketers track creative ad trends. The company says it also offers up data on which of those ads are the top-performing ones, based on Facebook and Instagram, with tips from its experts on best practices.

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PK4 Media Buys Prosperio

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El Segundo-based Pk4 Media , which develops adveriting technology, said this morning that it has acquired Santa Monica-based Prosperio , a developer of a programmatic direct platform for the display and video ad market. pk4media prosperio launchpadlad programmatic advertising merger acquisitoin platform marketing software'

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Vantage Media Merges With BrokersWeb

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El Segundo-based Vantage Media , the provider of performance marketing and online advertising services, announced today that it has merged with Miami-based BrokersWeb , a provider of pay-per-click advertising. Vantage Media said the buy would accelerate its vertical expansion.

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Ace Metrix Gets $8M For TV Ad Analytics

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Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The firm, which is headquartered in Mountain View, also has operations in El SEgundo, and was founded in Los Angeles.

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Vantage Media Launches Into Educational Marketplace

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El Segundo-based Vantage Media , the provider of performance-based marketing and advertising services, is expanding into the post-secondary school marketplace today, saying that it has launched a new offering called Vantage Media SchoolSelect.

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imFORZA Spins Out of The Design People

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El Segundo-based imFORZA , an online Internet marketing agency, said today that it has been acquired and spun off from parent company The Design People. imFORZA provides search engine optimization, paid search advertising, social media marketing, and other related services.

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Vantage Media Backers Disclosed For BrokersWeb Deal

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El Segundo-based Vantage Media , the provider of performance marketing and online advertising services, was backed by BIA Digital Partners II LP, a private equity investment firm, as part of its acquisition of BrokersWeb , BIA announced Thursday. BIA said that Patriot Capital II, L.P.,