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Robb Report's Bill Curtis On Why Podcasting Is The Next Media Frontier

socalTECH

Curtis is the former publisher of the Robb Report, which he sold back in 2015, and has a long history of operating media companies that have published such titles as Home Office Computing, Home Theater, Mobile Computing, Worth, and many others. That, of course, is what you're selling to your advertisers. It ends up being good for both.

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New Report Details Technology Job Concentration In Region

socalTECH

A new report issued today, detailing technology jobs employment concentration in the United States, shines some light on where the highest concentrations of tech jobs are in the region. The top ranked area in the nation, which was San Jose-Sunnyvale-Santa Clara, had 28.8 percent of jobs in technology. READ MORE>>.

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Tech and Entertainment Have a Home in Silicon Beach

Tech Zulu Event

Malibu and Beverly Hills have long been hot neighborhoods for entertainment execs. As the line blurs between tech and entertainment, and as Silicon Valley seeks synergy with L.A.’s As the line blurs between tech and entertainment, and as Silicon Valley seeks synergy with L.A.’s commercial real estate market.

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The Long Economic Case for Snapchat

Both Sides of the Table

Unless you work at Snapchat or are on the board – nobody really knows how many users they have but I think it’s well reported to be a s**t-ton. Any which way, Snapchat has large “reach,” which is a key measure for any advertiser. There is also a reported 8 billion videos viewed per day.

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Rubicon: CPMs Flat, Seeing Revenue Growth

socalTECH

Los Angeles-based Rubicon Project , the venture funded online advertising effort run by Frank Addante, is reporting this morning that advertising CPMs were flat in Q4, even as the firm said it had an 30 percent growth in revenue across its publishers. Tags: project rubicon report advertising. READ MORE>>.

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Why Online / Offline Mobile Integration is Going to be a Huge Business

Both Sides of the Table

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). That strikes me as an attractive market for disruption over time.

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Interview with Jennifer Sargent, HitFix

socalTECH

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. What's the story behind HitFix and where do you fit in the entertainment news landscape? Jennifer Sargent: HitFix started two and a half years ago.

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