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Silicon Beach Report Feb. 9: Snap Is Trying to Lure Instagram Advertisers by Offering Them Free Ads on Snapchat

L.A. Business Journal

Snap is trying to lure Instagram advertisers by offering them free ads on Snapchat; Elon Musk explains why SpaceX prefers clusters of small engines for the Falcon Heavy; and digital media drives entertainment employment growth in Los Angeles

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The Long Economic Case for Snapchat

Both Sides of the Table

Yesterday I wrote a primer on how to use Snapchat for my peer group of “over 30” people who don’t yet “get” Snapchat. Today I want to talk briefly about why I believe Snapchat is an important media company. Snapchat is performing off the hook on all fronts.

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Snap, Time Warner Sign $100M Content And Ad Deal

socalTECH

Venice, California-based Snap , the parent company of Snapchat, and Time Warner announced on Monday that the two are in a $100M deal, where the two will collaborate on both content and advertising. The two also said Time Warner will purchase advertising for HBO, Turner, and Warner Bros. on Snapchat over the next two years.

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Snap accelerator names its latest cohort

TechCrunch LA

and international cities like London, Mexico City, Seoul and Vilnius are building professional social networks for black professionals and blue collar workers, fashion labels, educational tools in augmented reality, kids entertainment, and an interactive entertainment production company. Wabisabi Design, Inc.

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Snapchat Rolling Out New Augmented Reality Lens For Underworld: Blood Wars

socalTECH

Venice-based Snapchat will be rolling out a new, 3D interactive lens for the service, as part of a tie in to the upcoming film Underworld: Blood Wars. The lens uses Snapchat's augemented reality features to place users into a 3D augmented world based on Underworld's vampire theme. Screen Gems is part of Sony Pictures Entertainment.

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Neel Grover: How Indi Is Helping People Earn Money For Their Knowledge

socalTECH

If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things. One of the things we have learned, is that shopping is entertainment, too, and we're seeing that apps that make products more entertaining can also enable people to make money as well.

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Reflections on 2016: Kevin Winston, Digital LA

socalTECH

This morning, we have Kevin Winston of Digital LA (www.digitalla.net), the organization which is LA's largest digital networking group and which is behind the Silicon Beach Fest, the first and largest tech, startup and entertainment conference in LA. You'll be able to see all the many 2016 reflections here as they are posted.