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Startup Professionals Musings
OCTOBER 21, 2022
One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. The price of entry can be less than $10,000, so the competition is huge and growing rapidly.
Startup Professionals Musings
NOVEMBER 20, 2022
As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. Value to second-order customer advertisers is key. Internet disruptors make prices and margins transparent.
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Startup Professionals Musings
JANUARY 24, 2020
One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. The price of entry can be less than $10,000, so the competition is huge and growing rapidly.
Startup Professionals Musings
FEBRUARY 23, 2020
As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. Value to second-order customer advertisers is key. Internet disruptors make prices and margins transparent.
Tech Zulu Event
SEPTEMBER 19, 2012
Njoku in April this year closed an $8m funding investment round from Tiger Global and another $2m from a Swedish firm, Kinnevik and still he says more is yet to come. However, I can tell you that until recently, our business model was based purely on advertising and yes, it was profitable. iROKO Partners was launched in December 2010.
Startup Professionals Musings
SEPTEMBER 12, 2016
As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. Value to second-order customer advertisers is key. Internet disruptors make prices and margins transparent.
Startup Professionals Musings
OCTOBER 9, 2015
One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. We don’t hear about the remaining three million apps that are mostly free, and garnering only trivial revenue through advertising. The price of entry can be less than $10,000, so the competition is huge and growing rapidly.
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