GumGum Analyzes Sports Teams Sponsorships, Advertising
socalTECH
DECEMBER 16, 2016
Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. The company said it is partnering with Catalyst Sports and Media, founded by Happy Walters and Josh Swartz, on the effort to bring the product to the sports market.
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