Advertising Help Idealab Media 
socalTECH
JANUARY 31, 2013
Glow Digital Media , a developer of a Facebook advertising platform, said Thursday that it has raised $1.3M The company said it helps direct response advertisers build and manage their Facebook advertising campaigns. Glow Digital Media has set up its U.S. Glow Digital Media has set up its U.S.
socalTECH
MAY 15, 2013
Peter Csathy , the CEO of San Diego''s Sorenson Media , and digital media veteran, has departed the company, and will head up a new legal and investment group formed by Manatt, Phelps & Phillips. The new digital media venture from Manatt was created by Los Angeles partner T. READ MORE>>.
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Both Sides of the Table
FEBRUARY 21, 2010
When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).
socalTECH
MAY 5, 2016
Pasadena-based mobile ad measurement platform developer UberMedia , one of the companies out of Idealab, has released a new, mobile attribution product that tracks cross-media advertisement and correlates that to foot traffic in stores.
socalTECH
NOVEMBER 30, 2016
How do you make sense of all that data and actually help it to drive business decisions? Pasadena-based UberMedia (Www.ubermedia.com) is taking that data, and sorting through it to help businesses. We take mobile behavior signals, and create actionable insights to power advertising, business intelligence, and measurement.
socalTECH
MARCH 1, 2012
Last week, Pasadena-based Punchcard (www.punchcard.com) launched its mobile apps, which help local retailers provide rewards to loyal customers. The firm is backed by Idealab, and is headed by Internet veteran Andy Steuer. Is this part of Idealab's new ventures group, or how did you connect with them?
socalTECH
JANUARY 18, 2011
This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Julie Schoenfeld: When we talked last, we were focusing primarily on helping publisher monetize their archived content. Congrats on funding.
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