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The Case for In-Stream Advertising

Both Sides of the Table

The topic of whether in-stream advertising has heated up. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I feel it’s a necessary evil.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286
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Can Blip.TV Change The Indie Production Market On The Web?

Tech Zulu Event

Netflix, Hulu, and even YouTube and other content streaming sites have all but obliterated the independent DVD rental business of yesterday. has provided a platform since 2005 for indie producers, distributors and advertisers to provide viewers with this kind of content. The folks over at Blip.tv It’s got a fresh clean look.

Web 65
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Why Entrepreneurs & VCs Should Focus on Basecamp, Not the Summit

Both Sides of the Table

Market Opportunity. But what about markets? We always say that great opportunities are composed of a world-class team addressing a big & disruptive market opportunity. One of the common refrains that I heard was that investors were looking for “large markets with lots of white space.&# This annoyed me to no end.

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Decoding The Science Behind The Laughs, With Daniel Altman of Laffster

socalTECH

My background is that I was at IAC, focused on advertising solutions and advertising engagement. I figured out that there was this massive market for comedic content, but the market was extremely scattered. They're not ill informed, they're just short on time and think the news networks are biased. READ MORE>>.

Content 230
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

So why is online video such an attractive market to build a startup? These markets represent about $600 billion of total spend between them, leaving tons of opportunities for startups to disrupt and grow large. But a market in which every network competes to sign up the largest talent by throwing rev share deals at them is also stupid.

Company 339
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The Future of Shopping | Vidzey Interactive Videos

Tech Zulu Event

We discuss advertising, Vidzey’s story, technology, business, interns, and entertainment. ” Article 1 discussed the digital revolution and how companies like Netflix and Hulu were taking over. Article 2 posed the question of “Where is advertising going in this new digital age?” FROM THE BEGINNING.