Startup Professionals Musings
FEBRUARY 22, 2013
The more conventional VP of Marketing role should cover branding, as well as other marketing advertising, design, public relations and customer service requirements. If your business is managing contracts and patents, it makes sense, but the CLO for most startups is LegalZoom on the Internet. Chief Risk Officer. Chief Security Officer.
socalTECH
DECEMBER 30, 2010
Also, we had an investment in a company that went public this year, BroadSoft, which is one of 2010's best-performing IPOs. 2) Advertising in the Facebook ecosystem. I've seen numerous startups revamp their entire business based on the performance of Facebook advertising vs. more traditional online marketing approaches. (3)
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Both Sides of the Table
FEBRUARY 15, 2011
When you’re one fund and have $600 million to invest it’s easier to take that kind of risk. LA generally doesn’t have an appetite for this kind of ‘swing-for-the-fences’ investment at early stages – and neither does your town. There are no $600 million funds in Los Angeles.
socalTECH
JANUARY 2, 2014
That''s why people turn to Legalzoom and Docstoc, and use those free documents because they just don''t want to deal with lawyers. So, advertising and targeting people who need you at the right time is the biggest problem. If you think about finding legal help, it''s not like you''re buying a t-shirt.
socalTECH
AUGUST 6, 2012
For Legalzoom, it's a very different model. It's helped us to invest a little in talent and quality, and we've been able to use our programming, knowledge, data, and insights to make a better product, which has been really working well for us. So, we're partnered with them on a couple of different levels.
socalTECH
AUGUST 4, 2011
That's important, because it allows marketers to re-invest and give credit to that marketing event, so they can buy more of it and get more customers. Locally, those are companies like LegalZoom, GameFly, TrueCar, and ShoeDazzle. It's a significant problem in online marketing today. What kind of customers are using the tool?
SoCal Delicious
SEPTEMBER 19, 2012
Tech startup accelerators dot the landscape, feeding investments into the waiting arms of the nation’s most intelligent and driven entrepreneurs. is a good monthly investment? Brian Lee – LegalZoom, ShoeDazzle. Thanks to our advertisers. Well, they’re all wrong, and Los Angeles is about to prove it.
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