Advertising, Invest, Netflix and Paid Search - Southern California Tech Central

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Advertising

Invest

Netflix

Paid Search

When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

MAY 14, 2012

Along with GoToMyPC, companies like Netflix, Classmates and ZoneLabs were learning from each other. Since then, the craft of advertising online has matured from an art to a science. When we initially invested in DataPop in 2010, we placed a bet on a serially successful team that had grown up together at DoubleClick, Yahoo!

Content

Content Platform Paid Search OpenX

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. John Wanamaker.

Customer

Customer Custom Advertising SEM

When Intent And Content Align, Online Ads Suck A Whole Lot Less

Pour And Stir II – Managing Your Cost Per Customer

Stay Connected