Invest, Netflix and Paid Search - Southern California Tech Central

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Netflix

Paid Search

When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

MAY 14, 2012

Along with GoToMyPC, companies like Netflix, Classmates and ZoneLabs were learning from each other. When we initially invested in DataPop in 2010, we placed a bet on a serially successful team that had grown up together at DoubleClick, Yahoo! When we launched GoToMyPC in 2001, the rules of online marketing were still being written.

Content

Content Platform Paid Search OpenX

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

DECEMBER 2, 2009

Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. Affiliates invest the up-front marketing expenses required to attract customers.

Customer

Customer Custom Advertising SEM

When Intent And Content Align, Online Ads Suck A Whole Lot Less

Pour And Stir II – Managing Your Cost Per Customer

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